This week THIELMANN will attend Drinktec, an industry-leading convention for the beverage and liquid food sector, alongside five other members of the Steel Keg Association.
The Steel Keg Association is a non-profit organization that aims to advocate for the use of stainless steel kegs throughout the beverage industry. Every member is at the forefront of the worldwide keg supply chain. At the event in Munich, they'll be sharing information about the efficiency, sustainability, and freshness benefits stainless steel offers.
“We are excited to meet and greet our visitors at Drinktec and transmit THIELMANN’s commitment to sustainability. We believe that stainless steel will play a vital role in making the brewing and beverage industries more sustainable, so we can enjoy quality drinks and protect the planet", said Li Simon, CCO of THIELMANN
THIELMANN believes that stainless steel is integral to making the sector more efficient and environmentally sound. Marketing investments are primarily focused on the US market in 2022 and will be expanded to select UK and Western European markets, where we’re delighted to continue working with other members to champion stainless steel.
To learn more or get involved, email info@steelkegs.org or visit www.steelkegassociation.org