May 8 - May 10
The International Beer Strategies Conference proves itself year on year to be one of the leading events for global beer brands. The 13th Annual conference, which took place in Barcelona in May, was the most successful meeting yet with over 200 industry leaders participating.
Kicking off with an exclusive tour of the Estrella-Damm brewery, the 3 day event explored how brewers can develop a holistic growth strategy in a competitive beer landscape. With an exciting mix of in-depth case study presentations, interactive tasting rounds and great networking sessions, delegates at this flagship event developed ideas for defining their brand strategy.
Highlights from the 2017 conference included plenary presentations from the CEOs of Estrella-Damm and Asahi Europe, a quick-fire beer tasting round as well as a cheese and beer pairing session and an insightful panel that asked how beer can appeal to a wider female audience.
The International Beer Strategies Conference will return to celebrate its 20th birthday in May 2018. Donâ€™t miss out on this exclusive event; register your place today!